NOW LIVE: THE LATEST M&A INSIGHTS
2025 M&A SENTIMENT SURVEY FOR THE MARKETING SERVICES INDUSTRY
It’s that time of year again when we’re excited to share our annual M&A Sentiment Survey for the Marketing Services Industry. This one-of-a-kind analysis offers insights into how agency buyers and operators anticipate the year will unfold. We hope it proves valuable for your strategic planning and corporate development efforts.
This survey represents the culmination of months of interviews and surveys with a diverse group of professionals, including founders, CEOs, holding company executives, and private equity investors. Our sample comprises individuals currently invested in advertising agencies or marketing services platforms, those considering investments, as well as leaders of full-service agencies and other prominent companies within the sector.
Following an initial rebound in M&A transactions last year, 2025 brings optimism for continued growth. Industry leaders express confidence in accelerating deal activity, with an increasing emphasis on high-quality assets—a theme we’ve heard consistently throughout our research.
We hope you find this analysis insightful and encourage you to reach out if you’d like to discuss specific trends or observations in greater detail.
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